RESEARCH: Promotional material...

CASE STUDY 1: Chris Haughton
The main message that Chris Haughton tries to convey with his products is his strong beliefs in fair trade and the environment. Alongside images of products on his shop, Chris also includes images of the women who work at a home and charity where his products are made under environment and fair trade guides.
The addition of extra information found on Chris' blog emphasises the importance of his continuous involvement. Here, he documents visits he embarks upon to Nepal to visit the charity and view the amazing products being made by hand.
Following this pledge to be hand made, organic and fair trade, Chris' products reflect their designer's aims through the use of natural plant dye, renewably sourced raw materials and hand-printed methods.

'A Bit Lost' handmade plushie.

Detailed shots of packaging showing item description plus statement
expressing the company's values and mission. 

Item description on shop describing the bag's features and production information.

Item description on shop showing the production information of these hand-printed lamps.

Photo accompanying the 'A Bit Lost' plushie showing one of the female
workers following a pattern. The use of clean, light working space and good
quality technology show the potential buyer what their money does to help a just cause.

CASE STUDY 2: Donna Wilson

Donna is a fantastic case study to look towards in terms of producing fresh ideas on a regular basis and general product entrepreneurship.
Her website is a hosting site for the many products she creates, with her designs stretching from glasswares to her odd characters, first made by hand from reclaimed clothes.
It's good to see that Donna has been successful in creating a living solely from products. She found a niche market at the right time and used rising popularity in illustrated objects and modern kitsch to her style of art's advantage.
Running like a proper business now, Donna's site has a range of overlapping categories. All products fit into an object category, yet there are "£25 and under", "Matching Sets" and "New Product" categories too. This is good for reaching a wider audience with a mixed number of needs and desires.

Shop front.

Most interesting item that Donna sells.
(Personal opinion)

Most engaging/appealing plushie character Donna designs.
(Personal opinion).

Page for £25 and under.

Page for new items.

CASE STUDY 3: Jamie Mills
In my opinion, Jamie has been a respected illustrator since he was in his final year of the Illustration course and I was in my first year. I admired the small books he produced and the consistency in his fine, detailed style throughout his work. Now, I can admire his products. Although creation of new products seems to be slow, there is a constant stock and he usually isn't caught out of selling out at shows. This shows good practice and business skills.
The particular zine "Wake" interests me because of it's length and concertina layout. I also really like the idea of the story looping round onto the back of the paper. Use of a clip and a extra tab of paper to act as a closing bind makes the zine lie flat and in shape. The clean design compliments the graphic, almost Scandinavian looking illustrations. The use of a different colour paper is a nice touch too. If done on white, the zine would not have appeared in such a professional manner.

Etsy shop front.

Photos, description and price of Jamie's zine "Wake".