With a month in advance, I have volunteered to be the main student presence at the Pittville Press stand. To help out members of staff and organise other students attending, it is my duty to set up a rota to make sure all students attending experience being on the stall and interacting with the public and potential clients. This is a challenging task as it is difficult to contact a group of people all at once and try allow them all free choice about what they can do. Of course, it is the individual's right to not volunteer to assist or to turn up, however it is my responsibility to remind people if they have promised to help and have others willing to help incase anyone doesn't show.
It would be unprofessional to leave a stall empty and most certainly loses custom!
After finding out key times of opening/closing and specific illustration talks, I have devised a timetable for the three days. As the stall is quite small in size, no more than 2 students/tutors can be minding the stall at once. Everyone is trying to act professional and mature and a group of students usually leads to gossip and chatter, putting off some of the more professional businessmen.
Each time slot is 2 hours long except for one on Wednesday afternoon which is 60 minutes before a publishers talk starts. Two hours sounds like a long time but if the stall is busy and there are lots of people to interact and talk to, this goes quickly. It also gives people minding the shifts before or after enough to time speak with other stalls or publishers or relax for lunch/ exploring.
Business cards-
I ended up designing six variations of business cards. This allows me to give out very specific one to the right potential clients. Also, it maximises my opportunities concerning a wider exposure.
I have full colour, minimal colour, characters, line work, cuter themes and darker themes. I also have one directed at The Nikahrat. Making things more interesting, I have a mixture of portrait and landscape orientated cards too.
I have left the back of the card blank to leave space for writing extra information. It also makes my logo sticker stand out better. I took inspiration from a tutor when designing these business cards when choosing to have a single-sided or double-sided card. I decided to go with single-sided because if someone like the image on the business card, they are going to most likely keep it in a place where that is visible. Having the website on the same side makes it easier for the view to remember or type into a search bar.
With many phones and other devices easily accessing the internet, I have only given my website address because all other contact information is on my website.
Bertie plushie-
I created an odd but sweet looking character called Bertie. Her story is in the form of a limerick that is printed on her attached tag.
The limerick twists to an odd perspective at the end and this distorts the sweetness of the character once the audience knows more about her. She is a small, compact size and in terms of packing for display, her tag, though large in size compared to her, fits nicely behind.
I also have my logo and website on her back.
Books and zines-
I have had some printing troubles with making my books and zines so I do not have a large amount. I still have some as example pieces to showcase what I can achieve.
THE NIKAHRAT
MOXLEY
KING
Earrings= made with inkjet shrink paper.A very nice thought! I will see what reaction they receive and I may consider making more in the future.
Bags= Always useful things to have! Clever way of advertising to passing people too.
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